Increase the effectiveness of your marketing campaigns
As your media effectiveness partner, we help you do more with less through the use of media performance measurement solutions.
Powerful tools accessible to everyone
Media performance measurement solutions don’t have to cost you hundreds of thousands of euros anymore. Our goal is to make our tools available to all companies who are ready to improve the effectiveness of their advertising campaigns.
Advice from real media experts
We are not only experts in data science, but also understand the details of digital advertising thanks to years of experience in digital performance and media strategy. No need to explain us what CPC is.
Stop relying on outdated methodologies
Classic digital attribution models are outdated for a multitude of reasons:
Up to 60% of users rejecting cookies
Cookie restrictions in Firefox & Safari
The twofold role of the GAFA as both partners and sellers
Splitting online and offline advertising
Instead, we offer you alternative solutions with guaranteed impact on your media performance.
Increase the effectiveness of your advertising campaigns
Marketing Mix Modelling
Measure the effectiveness of media plans and understand the contribution and ROI of each channel on your sales.
TV Performance and Drive to web
Get clear insights on the impact of your TV campaigns on your overall performance.
Geo AB Tests
Increase the accuracy of your Marketing Mix Models with insights found during geo AB tests.
Meet our experts
Nicolas is an expert in media strategy and data management. He worked in a media agency for 10 years where he managed the Insight & Data Team. He then worked 4 years for BNP Paribas Fortis (Head of Media). Since 2017, Nicolas has been working on data project management for media agencies, media support and media networks.