Webinar: How can Media Mix Modeling help you increase the effectiveness of your campaigns?
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12:00 – 12:30 pm
Who is this webinar for?
This webinar is perfect for marketing and media managers who:
- Want to learn how Media Mix Modelling (MMM) can help them with optimizing media spend ánd forecasting future sales and revenue in an environment where the reliability of cookie-based tools is decreasing while privacy is only getting more important.
- But also for those who already know what MMM is, but can use a refresher and are looking for more accessible and reliable solutions.
What you will learn
In less than 30 minutes, we will discuss with you:
- What is Media Mix Modeling (MMM) exactly?
- How is MMM different from traditional attribution and how can it help you overcome the limitations of cookie-based solutions?
- How can you introduce MMM at your company?
- What makes LYKTA different from other MMM partners?
- …And much more!