Webinar: How can Media Mix Modeling help you increase the effectiveness of your campaigns?
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Friday 17/02
12:00 – 12:30 pm
Who is this webinar for?
This webinar is perfect for marketing and media managers who:
- Want to learn how Media Mix Modelling (MMM) can help them with optimizing media spend ánd forecasting future sales and revenue in an environment where the reliability of cookie-based tools is decreasing while privacy is only getting more important.
- But also for those who already know what MMM is, but can use a refresher and are looking for more accessible and reliable solutions.
What you will learn
In less than 30 minutes, we will discuss with you:
- What is Media Mix Modeling (MMM) exactly?
- How is MMM different from traditional attribution and how can it help you overcome the limitations of cookie-based solutions?
- How can you introduce MMM at your company?
- What makes LYKTA different from other MMM partners?
- …And much more!
Speakers
Your host for this webinar will be Alexandre Massart, head of training & development at CLICKTRUST. During this webinar, he will go in dialogue with Nicolas about Media Mix Modeling.
Nicolas Schnock is the founder of LYKTA. During this webinar, he will tell you more about his company and how Media Mix Modeling can help yours.