Data consulting

Our specialized data management consulting services focus on the creation of APIs that efficiently extract data from multiple sources. We excel in storing this extracted data into a centralized data warehouse and leverage our expertise to develop customized applications centered around data utilization and manipulation.

Data extraction

At LYKTA, we specialize in data extraction for marketing purposes. We understand the importance of having accurate and complete data to drive your marketing strategies. Our expert team utilizes advanced techniques to extract valuable insights from various sources, including social media platforms, websites, and customer databases. 

Data modeling

Data modeling is at the core of our services, enabling you to gain a deeper understanding of your marketing efforts. We specialize in creating data models that organize and structure your data in a meaningful way. Like that, we uncover valuable insights that can drive informed decision-making. Let us transform your raw data into actionable intelligence and unlock the true potential of your marketing initiatives.

Data warehousing

Transform your marketing capabilities with our cutting-edge data warehousing solutions. Our streamlined approach ensures efficient storage, organization, and accessibility of your valuable marketing data. With robust data architectures and centralized repositories, we simplify data retrieval, enhance consistency, and empower you to make informed marketing decisions. Gain a competitive edge through streamlined processes, optimized campaign tracking, and valuable insights. Trust us to lay the foundation for your data-driven marketing success.

Data visualization

In the dynamic world of marketing, data visualization plays a pivotal role in transforming complex datasets into clear and actionable insights. Our expertise in data visualization empowers you to comprehend your marketing performance at a glance. Through interactive and visually engaging dashboards, charts, and graphs, we present key metrics and trends in a user-friendly manner. Whether it’s tracking campaign effectiveness, understanding customer behavior, or evaluating ROI, our data visualization solutions enable you to make data-driven decisions swiftly and confidently.

Data governance

Effective data governance is the cornerstone of successful marketing strategies. Our comprehensive data governance solutions ensure the accuracy, security, and integrity of your marketing data throughout its lifecycle. We establish robust processes and policies to govern data collection, storage, usage, and privacy, ensuring compliance with industry regulations. By implementing data governance frameworks, we enhance data quality, consistency, and reliability, enabling you to make informed decisions based on trustworthy insights.

Data quality assurance

At LYKTA, we prioritize ensuring the accuracy, completeness, and reliability of your marketing data. Our dedicated team implements rigorous data quality assurance processes, including data validation, cleansing, and de-duplication, to eliminate inconsistencies and discrepancies. By maintaining high data quality standards, we enable you to make informed decisions, target the right audience, and personalize your marketing campaigns effectively. 

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